Chapter 4-6 Groundswell Reaction

In the first paragraph they mention a company who did something different in 2007. I worked at Sears as a high school senior, and still do; 4 years, too long. They began using a program called Pebble, in which it creates an environment for people within the organization to stream information. It acts exactly as Facebook, where an employee has a title: Name, and a small bio describing hobbies and skills. Anyone within the network can follow, or linkup with another employees profile. There are also big corporate bosses on there sending messages and event shout outs. And the Groundswell chapter makes an excellent point of the POST goals. (People, Objectives, Strategy, and Technology) The funny thing is, is on the Pebble site, there are direct representations of these kind of factors. The is a direct result of the fluid and vast amount of information out there at the publics disposale and how companies will try and take advantage of the opportunity for spreading the word or the goals of the community at hand.
I agree that the "Groundswell conversation" is gigantic giving users and receivers lots of methods and options for obtaining information. There tips they offer in the 6th chapter are concrete. (Post a viral video, engage in social networks, join the blogosphere, create a community) Basically encouraging and offering tips how to blog and what to blog.
A blog is an excellent way to broadcast an individuals opinion, and social networks formulate excellent ways to filter all the information.