Chapter 7-8 Groundswell Reaction

In our class, we have been focusing on interaction and response as a vital part to gaining positive exposure online. Each company that has had a good reaction time to people and users problems have come out with an excellent following. The eBag example is no different. The priority for companies social media pages, is to update not just by engaging a sales pitch, but update users questions and complaints. Off that, people will talk outside of just the organizations network, and potentially bring more users and readers in. Blowing up in popularity and exposure. Becuase another great point the chapter makes is, who do we trust online? and the answer is, 83%-"opinion of a friend or acquaintance who has used the product or service." Its funny because once companies address the problem at the source with the customer, they are going to have to frame a new set of employees and resources. This is a new age in which customer service won't only be about taking it to a rented out piece of space to discuss complications for a certain amount of time. Companies are addressing these problems much quicker, they just need to make sure to stick around for the long haul.