Reaction to "Social Media Reading – Influencers"

The article addresses a great point, the companies should take advantage of the social media opinion world because its free and its there. The web acts as many resources for organizations and companies, for them not to use it is not smart. "For companies not engaging in the social media marketing conversation with their customers, they miss out on a literal world of opinion, market research, feedback and customer service opportunities."

The article is a great way to set up accounts and know which way to go because it gives some tips. By providing relevant information it allows the readers to gain more trust and therefore want to listen to future messages. Another good point the article made was that after you launch, you as a company need to maintain relationships with other users. Setting it up is only the beginning, having people correspond with the users and the opinions is essential to controlling a companies online image.